FOR IMMEDIATE RELEASE Monday 30 April 2018
ESSENDON PANELS REBRANDS TO 1300 WE REPAIR
New brand positions business for future growth.
Essendon Panels, a provider of quality smash repairs in Melbourne’s north west, today announced a rebrand to 1300 WE REPAIR effective 1 May 2018.
The business’s flagship store in Essendon and second store in Pascoe Vale – opened in October 2016 and July 2017 respectively – will both be renamed to 1300 WE REPAIR.
“The decision to rebrand to our business phone number 1300 WE REPAIR is an easy way for our customers to remember who to call when they’re in an accident,” explains Director and Operations Manager Michelle Ferbrache.
According to Michelle the new brand identity also positions the business for future growth, with plans already underway to acquire a third store later this year. “By moving away from the Essendon Panels name, we now have an opportunity to apply our competitive business model across other areas of Melbourne,” she says.
The business has launched a 1300 WE REPAIR website to coincide with the rebranding and also unveiled a new logo, which now features on all shop signage and sticker decals across its fleet of 18 replacement vehicle.
However, one thing that remains unchanged is the company’s dedication to customer service. “We still remain committed to providing good old-fashioned customer service that is synonymous with small businesses – no matter how big or fast we grow,” says Michelle.
About 1300 WE REPAIR
Originally founded as Essendon Panels in 2016, the business opened its flagship store on Pascoe Vale Road by acquiring a panel shop that had operated locally for over four decades. Within nine months the company opened its second store, in Pascoe Vale, and now employs eight staff across both shops. 1300 WE REPAIR is an accredited member with the Victorian Automotive Chamber of Commerce. For more information about 1300 WE REPAIR visit its website: www.1300werepair.com.au
MICHELLE FERBRACHE – OPERATIONS MANAGER
1300 WE REPAIR
327 PASCOE VALE ROAD
ESSENDON VIC 3040
Phone: 1300 WE REPAIR